Who Is Illumin8? | A 'Lightbulb Moment'

This is the question we’ve been asking ourselves over the past 18 months. The question that has consumed many hours, late nights and whisky fuelled discussions. The question that has been the driving force behind a real understanding of our identity and our passion.
At illumin8
by
Andrew Van De Beek
May 17, 2017

‘Who is illumin8?’

This is the question we’ve been asking ourselves over the past 18 months. 

The question that has consumed many hours, late nights and whisky fuelled discussions. 

The question that has been the driving force behind a real understanding of our identity and our passion. 

We all became a little bit obsessed as we started the journey of discovering who illumin8 truly is. Andrew spent time in workshops and strategy sessions, the team worked with branding professionals and together, we have unpacked our identity, our values and the heartbeat of who illumin8 is.

Today, we re-introduce you to illumin8.

We are Freedom Fighters. 

We want you to get out of bed every morning and devote your time to what you value most. 

We are rebels with a cause. 

Our cause is to help you build your business of the future, where you can enjoy your work, but not become a slave to it. Let us help you create efficiency through innovative technology and outcomes focused thinking. We’re here to guide and support you in ensuring that you’re working smarter, not harder. 

We are youthful and playful.

We bring fun and vibrancy to the numbers. We are often referred to as the ‘hipster accountants’. Although we don’t really know what that means, we know we’re a little bit different and have a whole bunch of personality. We embrace each other’s differences and ensure that ‘what you see is what you get’. 

We’re familiar and engaging. 

Our priority is getting to know you, as a person, to allow us to help you reach both your personal and business goals. We’re in this together! We celebrate your wins with you and are around when things are tough. We make ourselves available to share our thoughts and experiences with compassion and understanding. Through this, we’ll seek the very best solutions for you and your business. 

We are innovative and are constantly in the pursuit of a better way. 

Our favourite question is ‘why?’. We question practices and methods. Not just for the sake of it, but because we really want to find new and better ways of doing things. We are industry leaders, recognised both locally and globally for our relational and fun approach to accounting and advisory. 

Illumin8 started with a ‘lightbulb moment’: to provide strategy and clarity to small business owners. Today marks Part 2 of the illumin8 story, where we pay homage to our past and jump into the future with excitement, freedom and a deep-rooted understanding of who we are and why we exist.  

We are illumin8, and we’re accounting for your tomorrow!

Andrew Van De Beek

Whisky connoisseur. Utah Jazz fanatic. Father of 2. Chief of passion